How to Release a Single in 2024: A Step-by-Step Guide by Jesse Weiman

Releasing a single in today’s competitive music industry requires more than just uploading your track to streaming platforms. It demands strategic planning, effective marketing, and ongoing engagement with your audience. As a Saskatoon-based music producer, songwriter, and artist, I’ve put together this step-by-step guide on how to release a single in 2024 to help you navigate the process and achieve success.

1. Pre-Release Preparation

Laying the Foundation for Your Single Release

Before you even think about setting a release date, it’s crucial to prepare thoroughly. This stage is all about getting your ducks in a row so that your release goes off without a hitch.

• Create a Release Budget: Determine how much you’re willing to invest in your single’s release, from production costs to promotional efforts. It’s essential to balance your financial resources with the time and effort you can personally contribute.

• Finalize Your Mix and Master: Ensure your song is completely finished, including a final master, before moving forward. Don’t rush this step—having a polished track is essential for a successful release.

• Design Cover Art and Promotional Visuals: Your single’s cover art is the first visual impression listeners will have, so make it count. Use tools like Canva for DIY designs or hire a professional if needed. High-quality visuals are crucial for attracting attention.

• Set a Realistic Release Date: Plan your release date at least 1-2 months in advance to allow ample time for promotion. This timeframe will help you build anticipation and ensure everything is in place for the big day.

• Plan and Shoot Your Music Video: If you plan to release a music video or lyric video, start production well in advance. Having all content ready before the release date allows you to focus on promotion rather than last-minute tasks.

• Update Your Website and Social Media: Make sure your online presence reflects the upcoming release. Update your website, social media profiles, and banners with the new visuals and release date to create a cohesive promotional strategy.

• Draft a Press Release: A well-crafted press release can secure valuable media coverage. If you’re unsure how to write one, consider using AI tools like ChatGPT to get started. Send your press release to local and online media outlets to maximize your reach.

• Pitch to Playlists: Pitching your single to playlists can significantly boost its visibility, but be careful to avoid services that use bots. Organic growth is always better for long-term success.

• Book a Single Release Party or Show: Hosting a live event can generate buzz and provide great content for social media. It’s also an opportunity to get press coverage and connect with fans in person.

• Get Updated Photos: Keep your promotional images fresh by scheduling a photoshoot. Using the same photos for years can make your brand appear stagnant—new visuals show growth and evolution.

• Set Up Digital Distribution: Choose a digital distributor like TuneCore, CD Baby, or DistroKid to ensure your single is available on all major streaming platforms. These services also track your plays and earnings, making them essential for any artist.

  
  

2. Two Weeks Before Release

Building Anticipation for Your Single

The two weeks leading up to your release are critical for building hype and ensuring your audience is ready for the drop.

• Post Social Media Teasers: Start sharing snippets of your track, behind-the-scenes content, and countdowns on platforms like Instagram, TikTok, and Twitter. Consistent posting will keep your audience engaged and excited.

• Send Email Announcements: If you have an email list, now is the time to use it. Send out announcements with pre-save links and details about the release. Email marketing is a powerful tool for reaching your most dedicated fans.

• Collaborate with Other Artists and Bloggers: Leverage your network to broaden your reach. Collaborations with other artists or features on music blogs can introduce your single to new audiences.

• Consider a Live-Streamed Session: Hosting a live-streamed acoustic session or Q&A can be a great way to connect with fans on a personal level. Platforms like YouTube, Twitch, and Facebook Live are perfect for this.

• Reach Out to Blogs, Radio Stations, and Influencers: Start your media outreach two weeks before the release. Contact music blogs, radio stations, and influencers to secure features, interviews, and playlist placements.

3. Release Week

Maximizing Impact During Release Week

Release week is when all your hard work culminates. This is your chance to make a significant impact, so go all out.

• Post the Official Video or Lyric Video: Stagger the release of your visual content to keep your audience engaged over time. For example, release the single first, followed by a lyric video a week later, and then the official music video.

• Share the Release on Social Media: On release day, be active on all your social media platforms. Reply to comments, thank your fans, and encourage them to share your new single.

• Send a Release Day Email: Remind your subscribers that your single is now available. Encourage them to listen, share, and add the song to their playlists.

• Host a Live-Streamed Release Party: Depending on your audience, consider celebrating with a live-streamed release party or a physical release show. Engaging with your fans in real-time can create a lasting impression.

4. Post-Release Promotion (1-4 Weeks After)

Keeping the Momentum Going After Release

Even after your single is out, your work is far from over. Continue promoting to maintain momentum and ensure your single reaches its full potential.

• Continue Social Media Promotion: Keep posting about your single, sharing behind-the-scenes content, fan reactions, and acoustic versions. The more you keep the conversation going, the more visibility your single will get.

• Submit to Radio Stations and Playlists: Persistence is key. Keep pitching your song to radio stations, playlists, and blogs to increase exposure. If you have the budget, consider hiring a PR professional to assist with these efforts.

• Engage with Fans: Reply to comments, thank listeners, and keep the dialogue open. Building a loyal fan base is crucial for long-term success, and personal engagement goes a long way.

• Monitor Streaming Stats and Feedback: Pay attention to how your single is performing. Use this data to inform your next steps, whether it’s releasing more content related to the single or planning your next project.

5. Long-Term Strategy

Planning for Future Success

Finally, think beyond your current release. A successful single is just one part of a larger strategy for sustained success.

• Plan Future Releases: Always have your next project in the pipeline. Whether it’s another single, an EP, or a full album, consistency is key to keeping your audience engaged.

• Stay Connected with Your Audience: Regular updates, behind-the-scenes content, and personal engagement will help maintain and grow your fan base. Cultivating a loyal following is essential for a long-lasting career.

Releasing a single is more than just putting music out into the world. It’s about creating buzz, connecting with your audience, and planning for the future. By following these steps, you’ll be well-equipped to make your single release in 2024 a success.

By Jesse Weiman